HELMET HOUSE
Motorcycle Gear
CONCEPT
At Helmet House, I contribute to a leading distributor of premium motorcycle gear in North America. As the exclusive North American distributor for SHOEI helmets, we work closely with some of the most recognized brands in the powersports industry. Our team helps bring these brands to life through strategic marketing support—developing everything from email campaigns and social media content to paid advertisements across digital and print platforms, including top motorcycle magazines.
I also help with digital asset management and file management, as we help store and organize thousands of product images and marketing assets so that all of our in-store and online dealers can easily access and download the assets that they need. I love riding motorcycles and I happily help the product development team in testing new products and gear in order to assure quality control and customer satisfaction.
MOTO GP
When Moto GP came to Circuit of the Americas this year I got to design assets for an autograph signing event by some of the top athletes. Final assets included social media graphics, signing cards, posters and signs.
SOCIAL MEDIA
We run multiple social media accounts for different brands. We create both organic content and paid ads that run across multiple platforms. We work with our in-house team as well as influencers and sponsored riders to get video content for products.
EMAIL CAMPAIGNS
Emails are a huge part of what we do at Helmet House, and they have two parts. We create consumer emails that get sent out to our customers as well as dealer emails which go to our dealers. The dealer emails keep them up to date on all the newest products along with all the marketing assets they need to help sell them.
BANNER ADS
WORKBOOK COVERS
Every spring and fall we create workbooks for our internal sales team to use when they go to dealers in order to show off the incoming products. We make sure the covers show off new product in a fun, eye-catching way.
THE MAIN EVENT
The Main Event 2025 is our Helmet House internal spring sales meeting. This multi-day event consists of multiple brands coming together for fun days of presentations to show off new product for the season. It’s a very hands-on event where we get to learn about all of the products that we market.
Multiple touchpoints were created for the meeting starting with a set of main and secondary logos. We made name cards, table cards, t-shirts, notebooks, posters, and even created giant custom checks for the winners of our sales competition. Even though the wildfires forced us to cancel our event last minute, branding was still used for online presentations across multiple platforms.
Let's Cross Paths
Let's Cross Paths
Let's Cross Paths
Let's Cross Paths
©2023 TIM BURKE. ALL RIGHTS RESERVED
